HPQ Evaluate
HPQ Evaluate is an independent and professional coffee evaluation service by Heavenly Pour, committed to delivering transparent, credible, and standardized coffee quality assessments. Each evaluation is conducted by a minimum of three certified evaluators, comprising either Q Graders licensed by the Coffee Quality Institute (CQI) or EQ Graders certified by the Specialty Coffee Association (SCA). All evaluations strictly follow the official cupping protocols established by SCA, ensuring consistency, fairness, and accuracy. In addition to sensory evaluation, every coffee sample is roasted under the supervision of SCA Roasting Professionals, guaranteeing optimal roast development tailored for accurate assessment. Furthermore, the sensory evaluation process is overseen by SCA Sensory Professionals to ensure objective and precise flavor analysis. To provide a thorough and technical quality assessment from origin to cup, green coffee preparation and quality are also evaluated by Q Processing Certified professionals, who specialize in post-harvest processing.
HPQ Evaluate employs a uniquely combine dual-evaluation method that combines the SCA Cupping Form 2004 with the Coffee Value Assessment (CVA) Form. This approach enables a thorough, well-rounded analysis that captures both sensory and technical aspects of coffee, with every score and note rooted firmly in calibrated, professional evaluation. The focus remains on objective, consistent, and standardized assessment ensuring clarity and understanding without introducing subjective market interpretations.
Background
As the specialty coffee industry grows more dynamic and competitive, the need for trustworthy, standardized, and scientifically rigorous quality evaluations has become increasingly essential. However, many evaluations still lack proper qualifications, leading to inconsistent and unreliable results. HPQ Evaluate was created to bridge this gap by offering a multi-stage evaluation platform that brings together certified professionals from across the coffee value chain. Through the combined expertise of CQI Q Graders, SCA EQ Graders, SCA Roasting Professionals, SCA Sensory Professionals, and CQI Q Processing Professionals, HPQ Evaluate ensures every evaluation is performed with precision, transparency, and full adherence to globally recognized protocols. Through the combination of the SCA Cupping Form 2004 and the CVA Form, HPQ Evaluate delivers comprehensive, technically sound evaluations that are easy to understand yet firmly grounded in calibrated, professional judgment. Every result reflects only what is evaluated by qualified professionals—free from speculation or subjective market-driven claims.
Vision
To be the leading and most trusted coffee evaluation platform, recognized globally for our unwavering commitment to transparency, integrity, and technical excellence. HPQ Evaluate envisions a coffee industry where every quality claim is backed by calibrated, professional assessments, empowering producers, roasters, and buyers to make informed decisions based on accurate, consistent, and unbiased evaluations. We strive to elevate the standards of coffee evaluation by bridging scientific rigor and industry practicality, ensuring that every coffee regardless of its origin receives fair, objective, and meaningful recognition throughout the value chain.
Mission
- To provide credible, objective, and standardized coffee quality evaluations through calibrated, certified professionals.
- To promote transparency and fairness in coffee quality assessments by adhering to globally recognized protocols and best practices.
- To foster a deeper understanding of coffee quality among producers, buyers, and roasters through clear, comprehensive evaluation reports.
- To continuously advance evaluation methods by integrating proven scientific approaches and maintaining rigorous calibration standards.
- To support the growth of the specialty coffee industry by offering reliable evaluation services that empower better decision-making throughout the coffee value chain.